Questionaire Results

I'm not too sure on how to get the pictures of my graphs up here yet, but what I'll do is I'll post the graph and then the bit from my essay underneath it so you can get an idea of what I'm trying to go on about.

""""


My music video’s intended target audience are students in their late teens, who have easy access to either the internet or a sky or free view system with access to music channels on it. The genre that my chosen song belongs to is that of the “post hardcore” movement in America, more commonly labelled as just “metal” or “modern grunge” in the UK. Due to the nature and genre of my music video I would therefore expect it to be played on channels such as Kerrang! or MTV2.

I created a simple questionnaire which I handed out to twenty people at my place of work. I decided to use twenty people at work that I do not know so that I would not then be able to choose people I know. If I did this I would be able to influence my final results and allow me to create a video to follow my exact results.

The results were as followed.



This charts show the male/female split, I got an almost 50/50 split, which meant that I could get answers that were not predisposed to being overtly influenced by gender.


This chart shows the age range, I got a good spread from ages 16-24, exactly the audience I hoped for, the majority being 19-20, the exact age group my band themselves mainly appeal to. This age group are also the most likely to watch music television channels, as well as have access to the internet and new media technologies such as Ipods and video phones.


When asked which genre of music they listened to, the most popular response was rock music, this surprised me as I expected it to lean more towards Hip Hop and R&B, but as this allows me to feel confident about there being an audience who will be interested in my music video.

This graph shows me that people do watch a specific channel for their chosen genre of music and that they do not watch a variety of channels. This means that the channels I would like to see my video shown on, would attract the audience, purely through the style and specific taste of that channel.

This graph supports the answers given in both the above questions. It shows that the majority of my audience watch MTV2 a channel that shows predominantly rock music, which shows the trend of people watching a specific channel.

When asked if my target audience used the internet to watch music videos, nearly all of them said yes. Again this is useful for me as I know that even if my music video had poor circulation ion television there would still be an audience on the internet through sites such as YouTube or MySpace.

When asked if they like to see a narrative in a music video, unsurprisingly the majority said that yes they did. Those who said no where the R&B and Metal fans who videos usual portray the lifestyle or live performance and not a structured narrative throughout the video.

What was surprising however was the exact 50/50 split between those who liked to see live action and those who didn’t. But I feel that with the chosen genre I am creating a video for, I would be failing to meet the specific expectations of a rock music video.

The other two questions I asked were whether or not they felt it is important that it is easy top spot and label a video purely on the on screen image. My results showed how they felt it important that they could spot which genre a video belonged to, purely form the image created on screen. But they did not agree that it was an important trait for a music video to immediately belong. This is useful for me as it will allow me to blend different styles into my video, I will be able to use a variety of influences, mix up both live performance with a narrative and not have to worry about alienating my target audience.



"""""



I dont know how to fit my graphs in :(

My Questionnaire

Music Video Questionnaire


1. Are you: Male Female

2. Age: 15-16 17-18 19-20 21-22 23-24

3: What genres of music do you listen to?

Rap Hip Hop R&B Jazz Rock Pop Punk Metal Alt.

4. Do you watch music channels specifically because of their specific choice in genre or style?
Yes No

5. What music channels do you watch?

MTV MTV2 MTVBase Magic VH1 Q/FHM

Kerrang! Scuzz Gold The Hits Other ____________________

6. Do you use the internet to watch music videos?
Yes No

7. When watching a music video do you expect to see a narrative story?
Yes No

8.When watching a music video do you prefer to see live action (band performing)?

Yes No

9. Do you think that in the music videos you watch the genre is easily identifiable by the style alone?
Yes No

10. Do you think that this is an important trait of the music video?

Yes No



Thank you.





Sorry if it looks a mess, it looked ok on my laptop screen when I published it. I handed this out to twenty random people at work and got them to fill it out, i should have the results and some pretty charts up later today.

The Lyrics

[George:] A man sits at his desk
One year from retirement,
And he's up for review
Not quite sure what to do.
Each passing year
The workload grows.

[Dallas:] I'm always wishing, I'm always wishing too late
For things to go my way
It always ends up the same
(Count your blessings)
I must be missing, I must be missing the point
Your signal fades away and all I'm left with is noise
(Count your blessings on one hand)

So wait up, I'm not sleeping alone again tonight.
There's so much to dream about, there must be more to my life

[George:] Poor little tin man, still swinging his axe,
Even though his joints are clogged with rust.

[Wade:] My youth is slipping, my youth is slipping away.
Safe in monotony, (so safe), day after day
(Count your blessings)
My youth is slipping, my youth is slipping away.
Cold wind blows off the lake, and I know for sure that it's too late
(Count your blessings on one hand)

[Dallas:] So wait up, I'm not sleeping alone again tonight
There's so much to dream about, there must be more to my life.

Can't help but feel betrayed, punch the clock every single day
There's no loyalty and no remorse.
Youth sold for a pension cheque
And it makes him fucking sick
He's heating up, he can't say no

(Whoa-oh-oh-oh-oh)

So wait up, I'm not sleeping alone again tonight,
There's so much to dream about, there must be more to my life.
(So wait up)
So wait up I'm not sleeping alone again tonight
Between the light and shallow waves is where I'm going to die
Wait up for me
Wait up for me
Wait up for me


The lyrics :)

I'll sort out which parts will be done by who sharpish :)