Questionaire Results

I'm not too sure on how to get the pictures of my graphs up here yet, but what I'll do is I'll post the graph and then the bit from my essay underneath it so you can get an idea of what I'm trying to go on about.

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My music video’s intended target audience are students in their late teens, who have easy access to either the internet or a sky or free view system with access to music channels on it. The genre that my chosen song belongs to is that of the “post hardcore” movement in America, more commonly labelled as just “metal” or “modern grunge” in the UK. Due to the nature and genre of my music video I would therefore expect it to be played on channels such as Kerrang! or MTV2.

I created a simple questionnaire which I handed out to twenty people at my place of work. I decided to use twenty people at work that I do not know so that I would not then be able to choose people I know. If I did this I would be able to influence my final results and allow me to create a video to follow my exact results.

The results were as followed.



This charts show the male/female split, I got an almost 50/50 split, which meant that I could get answers that were not predisposed to being overtly influenced by gender.


This chart shows the age range, I got a good spread from ages 16-24, exactly the audience I hoped for, the majority being 19-20, the exact age group my band themselves mainly appeal to. This age group are also the most likely to watch music television channels, as well as have access to the internet and new media technologies such as Ipods and video phones.


When asked which genre of music they listened to, the most popular response was rock music, this surprised me as I expected it to lean more towards Hip Hop and R&B, but as this allows me to feel confident about there being an audience who will be interested in my music video.

This graph shows me that people do watch a specific channel for their chosen genre of music and that they do not watch a variety of channels. This means that the channels I would like to see my video shown on, would attract the audience, purely through the style and specific taste of that channel.

This graph supports the answers given in both the above questions. It shows that the majority of my audience watch MTV2 a channel that shows predominantly rock music, which shows the trend of people watching a specific channel.

When asked if my target audience used the internet to watch music videos, nearly all of them said yes. Again this is useful for me as I know that even if my music video had poor circulation ion television there would still be an audience on the internet through sites such as YouTube or MySpace.

When asked if they like to see a narrative in a music video, unsurprisingly the majority said that yes they did. Those who said no where the R&B and Metal fans who videos usual portray the lifestyle or live performance and not a structured narrative throughout the video.

What was surprising however was the exact 50/50 split between those who liked to see live action and those who didn’t. But I feel that with the chosen genre I am creating a video for, I would be failing to meet the specific expectations of a rock music video.

The other two questions I asked were whether or not they felt it is important that it is easy top spot and label a video purely on the on screen image. My results showed how they felt it important that they could spot which genre a video belonged to, purely form the image created on screen. But they did not agree that it was an important trait for a music video to immediately belong. This is useful for me as it will allow me to blend different styles into my video, I will be able to use a variety of influences, mix up both live performance with a narrative and not have to worry about alienating my target audience.



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I dont know how to fit my graphs in :(